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Retailers
SALES/MARKETING
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Extensive knowledge of product and product lines
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Focused advertising designed for appeal to customers of highest
potential
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Advertising effectiveness feedback
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Sales policies and procedures
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Targeted selling and special sales events
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Daily management of selling activity
PURCHASING
t FINANCIAL PLANNING/MANAGEMENT
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Cash flow planning and management
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Flexible budget planning
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Establishing breakeven levels
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Establishing overhead costs
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Developing pricing policies
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Developing buying policies and procedures
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Managing inventory with justification
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Establishing credit and collections procedures
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Profit and product scheduling
ADMINISTRATION/MANAGEMENT
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Management authority and responsibility
clearly defined
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Organizational relationships that
facilitate efficient operation
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Well-defined procedures that specify
articulation between organization and between persons
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Profit-based decision making
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Profit-based employee compensation
program
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